“Branko and I have been playing Eve of Destruction in meetings as a cosmically kick-ass call-to-arms… it MUST happen,” my colleague noted. Days later, a text from my Our Burning Planet colleague Kevin Bloom. This would hopefully help serve our unit’s maverick vision of reporting the full climate story to a range of humanity, from potato farmers to policymakers, in any medium.Īlways an editor for an idea, Branko responded in affirmative caps. So I floated the idea of adapting Eve of Destruction’s seminal lyrics, penned by the visionary youngster PF Sloan with input from music partner Steve Barri, into a climate anthem. On that seemingly harmless morning more than three years ago - yes, that is how long it took to produce this song - McGuire’s voice sounded like a raw, raspy lament about an Earth aflame. I had just joined a new unit at Daily Maverick, Our Burning Planet, and I had climate on my mind. Late Sixties and early Seventies were terrible.” “Yeah, heard it many times,” Branko wrote back in minutes.
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